The Prosecco DOCG will reduce the maximum permitted yield to 12,000 kilos per hectare for the 2020 harvest.

The Conegliano Valdobbiadene Prosecco DOCG produced and sold a record 92 million bottles in 2019 after enjoying a large harvest the previous year.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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